About the project

Details

#Branding #Visual identity #Marketing
Client: Jack Leckerman

Freelance work
Year: 2017-2019

As a co-founder of Jack Leckerman, an innovative event organizing company, I embarked on a journey that tested my design and marketing acumen. Our mission was to create memorable and impactful events that would resonate with the bio-pharmaceutical industry and attract high-profile clients. My partner focused on sales and production, while I took charge of the creative and marketing aspects, ensuring our brand stood out in a competitive market.

Challenges

Starting from scratch, we had no built reputation as a company. We faced the challenge of presenting Jack Leckerman as a well-established and trustworthy European firm with international reach entering LatAm market. We built a corporate type of image that would match the scale of the companies we targeted: Roche, Pfizer, AstraZeneca, among many others.

Solutions and Actions

Brand Development

Positioning and Strategy: I conducted extensive market research to understand our target audience and competitive landscape. This informed our brand positioning, ensuring we communicated a unique value proposition as a reputable European firm capable of delivering high-quality international events.
Writing and Messaging: I crafted our brand’s voice and messaging to resonate with biopharmaceutical professionals and providers, creating a narrative that was both engaging and reflective of our expertise and reliability.

Design and Visual Identity

Logo and Visual Elements: Designed a distinctive logo that encapsulated our brand's essence of trustworthiness and international reach. This was extended to various visual elements ensuring consistency across all platforms.
Digital and Print Platforms: Developed designs for our website, online marketing materials, email campaigns, and digital ads. This included the creation of promotional videos that effectively showcased our events and services.
Print Materials: Designed brochures, magazines, and event scenery that maintained the visual identity and appealed to our target market.

Coordination and Quality Assurance

Web Designers and Printers: Coordinated closely with web designers to create a user-friendly and visually appealing website. Ensured that printers produced high-quality materials that met our standards, maintaining the integrity of our designs.
International Logistics: Managed the complex logistics of organizing events across different continents. This involved coordinating with vendors and teams from Europe to Mexico and Brazil, ensuring the highest quality and adherence to timelines despite the geographical challenges.

Jack Leckerman

Key Achievements

Profitability: All three events in which I participated during my tenure at Jack Leckerman were profitable from the first strike. This demonstrated the effectiveness of our branding and marketing strategies as well as operational efficiency.
Event Recognition: Our third event was featured in "El Economista," the most reputable financial newspaper in Mexico. This milestone not only validated our efforts but also significantly boosted our credibility and visibility in the market.
Skill Acquisition: Throughout this project, I honed specific design skills, including digital illustration, layout design, and video editing. I also improved my project management abilities, particularly in collaborating effectively with partners and external vendors.

Experiences and Personal Growth

Organizing events in Mexico and Brazil was not only a professional challenge but also a personal adventure. Discovering these vibrant cultures and engaging with high-level executives and directors was incredibly enriching. I had the opportunity to engage in meaningful conversations that provided deep insights into the business landscapes of these regions. Engaging with over 500 industry professionals across our events provided valuable networking opportunities and strengthened our market position.

Impact

The comprehensive branding and marketing efforts not only established Jack Leckerman as a recognizable and respected name in the event organizing industry but also demonstrated my capability to manage and execute large-scale projects. The skills and experiences gained through this journey have prepared me for future challenges and opportunities in the field of design and marketing.

Conclusion

The success of Jack Leckerman's branding and marketing strategy is a testament to the power of creativity, strategic thinking, and effective collaboration. As a co-founder, the experience of building a brand from the ground up has been invaluable, equipping me with a diverse skill set and a proven track record of achieving tangible results in a highly competitive industry. The journey, marked by profitable events and rich cultural experiences, has significantly shaped my professional and personal growth.